Loaded Lifestyle
TALENT MANAGEMENT
Management built for cooking, family & lifestyle creators.
Loaded Lifestyle represents creators across cooking, parenting and family, beauty, and entertainment categories — pairing them with brand partners, developing a content strategy, and helping them build a business around their content and online identity.
WHO WE ARE
A dedicated home for culinary, family, and lifestyle creators.
Loaded Lifestyle is the talent management division built around culinary, parenting, beauty, and lifestyle content — representing creators at every stage, from their first brand deal to full-time, full-scale careers. We keep our roster intentionally small, so every creator gets a personalized, hands-on approach rather than getting lost in a large book of talent.
Our team has deep, hands-on roots in these communities: we understand what makes a recipe video convert, what a family audience actually trusts, and how a lifestyle creator's brand grows past a single platform. Loaded Lifestyle is a division of Loaded Talent Management, one of the largest creator management companies in gaming and entertainment. Our team's background and network lies exclusively with culinary, family, beauty, and lifestyle creators and brands.
WHO WE WORK WITH
Where our expertise lives.
Cooking & Culinary
Recipe developers, chefs, and food storytellers turning kitchens into brands.
Lifestyle & Entertainment
Creators blending home, travel, wellness, and entertainment into one point of view.
Beauty & Fashion
Beauty artists and stylists shaping trends across makeup, skincare, and style.
Family & Parenting
Parents and families building trusted, relatable communities around everyday life.
WHAT WE OFFER
Full-service management, end to end.
Talent Management
Career strategy, contract negotiation, and day-to-day representation.
Content Strategy
Platform-specific planning to grow reach without losing authenticity.
Platform Monetization
Maximizing revenue across ad programs, affiliate, and creator funds.
Licensing & Merchandise
Turning a creator's brand into products and licensing deals.
Brand Partnerships
Sourcing and negotiating paid campaigns that actually fit a creator's voice.
Audience Growth
Data-informed guidance on format, cadence, and community building.
Live Events
Appearances, activations, and in-person brand experiences.
PR & Gifting
Media placements and curated gifting campaigns that build visibility.
BRAND PARTNERS
Campaigns delivered with brands creators already trust.
GET IN TOUCH
Let's talk.
Whether you're a creator looking for representation or a brand looking to partner, we'd like to hear from you.